Buch, Englisch, 104 Seiten, Format (B × H): 208 mm x 147 mm, Gewicht: 162 g
Reihe: Haworth Marketing Resources
A Strategic Approach in a Competitive Environment
Buch, Englisch, 104 Seiten, Format (B × H): 208 mm x 147 mm, Gewicht: 162 g
Reihe: Haworth Marketing Resources
ISBN: 978-1-138-99553-6
Verlag: Taylor & Francis Ltd
- Product Life Cycle
- Boston Consulting Group’s Portfolio of Business (Growth Share Matrix)
- Product Development
- Product Planning
- Public Service of Health Care Providers
- Centers of Excellence
- Service Diversification/Consolidation
- Investment/Disinvestment Criteria
- Marketing in Competitive Environment for Health ServicesHealth care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.
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Contents
Preface - The Historical Basis of Managed Service Restructuring - MSR Defined - Applying Managed Service Restructuring - Preventing Service Line Deterioration - MSR in Practice - Reference Notes Included - Index