Teacher's Manual for Strategic Marketing Cases in Emerging Markets

A Companion Volume
1. Auflage 2017
ISBN: 978-3-319-52696-6
Verlag: Springer-Verlag GmbH

Buch, Englisch, 90 Seiten, Book, Format (B × H): 156 mm x 236 mm, Gewicht: 1708 g

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Zielgruppe

Graduate

Autoren/Hrsg.

Adhikari, Atanu

Roy, Sanjit Kumar

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen

Inhaltsverzeichnis

Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Case 2: Tanishq: Bringing Jewellery to Daily Life.- Case 3: ABC India Limited.- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits.- Case 5: To Switch or Not to Switch: Madhu's Dilemma.- Case 6: Funmax 4D Animation Theatre.- Case 7: Managing Social Media Communications at Garanti Bank.- Case 8: Revolution Ventures.- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Case 10: Irrway - A Green Personal Mobility Solution.- Case 11: Citrus Ventures - Distressed Asset Specialist.

Über Autor(innen)

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.
Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.