E-Book, Englisch, 598 Seiten, eBook
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2021 AMS Virtual Annual Conference and World Marketing Congress
E-Book, Englisch, 598 Seiten, eBook
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN: 978-3-030-95346-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the
Journal of the Academy of Marketing Science
(JAMS) and
AMS Review
. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract.- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract.- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4.- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract.- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract.- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.