A Practical Guide to a Firm's International Growth
E-Book, Englisch, 195 Seiten, eBook
ISBN: 978-3-030-21044-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
The Art of Going Global
will help to improve your decision-making capabilities in relation to a range of challenges, including:
· Selecting foreign markets · Adapting your business model
· Navigating uncertain global markets
· Managing across cultures· Choosing between entry mode optionsWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Zielgruppe
Popular/general
Autoren/Hrsg.
Weitere Infos & Material
1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.