Unleash the Power of Influencer Marketing to Accelerate Your Global Business
1. Auflage 2018,
214 Seiten, Gebunden, Book, Format (B × H): 161 mm x 243 mm, Gewicht: 526 g
Verlag: Springer-Verlag GmbH
Backaler Digital InfluenceThis book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Weitere Infos & Material
Chapter 1: Introduction Chapter 2: Then vs. Now: Influencer Marketing (Re-Defined) Chapter 3: Levels of Influence: Key Characteristics of Modern-Day Influencers Chapter 4: A Global Phenomenon: The Rise of Influencers Around the World Chapter 5: Business to Consumer (B2C) Influencer Marketing Landscape Chapter 6: Business to Business (B2B) Influencer Marketing Landscape Chapter 7: Discover Influencers: Finding the Perfect Match Chapter 8: Engage Influencers: Developing an Effective Outreach Strategy Chapter 9: Collaborate with Influencers: Potential Paths to Take Chapter 10: Know the Risks: The Dark Side of Influencer Collaboration Chapter 11: Measure Success: What's the Return on Investment? Chapter 12: Case Studies: Influencer Marketing Best Practices from Around the World Chapter 13: What's Coming: The Future of Influencer Marketing