Becker / Arnold Mobile Marketing For Dummies

1. Auflage 2010
ISBN: 978-0-470-92951-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten, E-Book

Straightforward advice on building and launching a mobilemarketing plan
Mobile communication is hot, and so is marketing on mobiledevices. Mobile Marketing For Dummies provides a clear andeasy path for creating, launching, and making the most of a mobilemarketing program. Designed for marketing professionals and otherbusiness people who may have little experience with the medium, itexplains mobile marketing and how to convert a traditionalmarketing plan to mobile. Topics include assembling resources andbudget, creating a plan, following best practices, building mobilesites, and much more.
* Explains what mobile marketing is, how you can adapt atraditional marketing plan for mobile, and how to create and launcha mobile marketing plan from scratch
* Covers activating a plan using voice, text, e-mail, and socialmedia campaigns
* Explores the nuts and bolts of building mobile sites, apps,monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools tosucceed in this exciting environment.

Autoren/Hrsg.

Becker, Michael

Arnold, John

Inhaltsverzeichnis

Introduction.
Part I: Getting Up to Speed on Mobile Marketing.
Chapter 1: Unveiling the Possibilities of Mobile Marketing.
Chapter 2: Mapping Out Your Mobile Marketing Strategy.
Chapter 3: Complying with Industry Regulations and BestPractices.
Part II: Executing Direct Mobile Marketing Campaigns.
Chapter 4: Getting Ready for a Text Messaging Campaign.
Chapter 5: Executing Common Text Messaging Campaigns.
Chapter 6: Sending Multimedia Messages.
Chapter 7: Mobile E-Mail Marketing.
Part III: Mobile Media, Publishing, and Advertising.
Chapter 8: Designing and Developing Mobile Internet Sites.
Chapter 9: Developing Mobile Applications and Content.
Chapter 10: Displaying Your Advertising on Mobile Devices.
Chapter 11: Executing Voice-Enabled Mobile Campaigns.
Chapter 12: Mobile Social Media Marketing.
Part IV: Mobile Commerce and Analytics.
Chapter 13: Engaging in Mobile Commerce.
Chapter 14: Evaluating the ROI on Mobile Marketing.
Part V: The Part of Tens.
Chapter 15: Ten Ways to Reach Your Customers on Their MobileDevices.
Chapter 16: Ten Mobile Marketing Resources.
Glossary.
Index.

Über Autor(innen)

Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association.

John Arnold (Belmont, MA) is an online marketing professional who heads up user education efforts for Constant Contact, a leading e-mail marketing provider.