Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g
Reihe: Market Research in Practice
How to Drive and Focus Better Business Decisions
Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g
Reihe: Market Research in Practice
ISBN: 978-0-7494-4200-2
Verlag: Kogan Page
This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
Autoren/Hrsg.
Weitere Infos & Material
Chapter - 01: Key to making good decisions; Chapter - 02: Getting the information you really need; Chapter - 03: The best research techniques anyone can use; Chapter - 04: What to measure and how to measure it; Chapter - 05: You have the information - now use it; Chapter - 06: Making sure that the customers are happy; Chapter - 07: Tracking trends and changing decisions; Chapter - 08: Getting the most out of business relationships with research companies; Chapter - 09: Using research to grow your business
1 Key to making good decisions
2 Getting the information you really need
3 The best research techniques anyone can use
4 What to measure and how to measure it
5 You have the information - now use it
6 Making sure that the customers are happy
7 Tracking trends and changing decisions
8 Getting the most out of business relationships with research companies
9 Using research to grow your business
Appendix: The Market Research Society Code of Conduct