Change the World One Tweet at a Time
E-Book, Englisch, 224 Seiten, E-Book
ISBN: 978-1-118-12085-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Silver Medal Winner, Business and Leadership, 2012 Nautilus BookAwards
The official word from Twitter on how to harness the power ofthe platform for any cause.
As recent events in Japan, the Middle East, and Haiti haveshown, Twitter offers a unique platform to connect individuals andinfluence change in ways that were unthinkable only a short timeago. In Twitter for Good, Claire Diaz Ortiz, Twitter'shead of corporate social innovation and philanthropy, shares thesame strategies she offers to organizations launching cause-basedcampaigns. Filled with dynamic examples from initiatives around theworld, this groundbreaking book offers practical guidelines forharnessing individual activism via Twitter as a force for socialchange.
* Reveals why every organization needs a dedicated Twitterstrategy and explains how to set one
* Introduces the five-step model taught at trainings around theworld: T.W.E.E.T. (Target, Write, Engage, Explore, Track)
* Author @claired is the head of corporate social innovation andphilanthropy at Twitter, collaborating with organizations likeNike, Pepsi, MTV, the American Red Cross, charity:water, Room toRead, the Gates Foundation, the Skoll Foundation, the CaseFoundation, National Wildlife Federation, Kiva, the United Nations,Free the Children, Committee to Protect Journalists, Partners inHealth, FEMA, Ushahidi, The Acumen Fund
With more than 200 million users worldwide, Twitter hasestablished itself as a dynamic force, one that every business andnonprofit must understand how to use effectively.
Weitere Infos & Material
Foreword ix
by Biz Stone
Preface xv
Introduction 1
Chapter 1 Be a Force for Good 3
Chapter 2 T (Target): Why Tweet? 13
Chapter 3 W(Write): Why You Should Tweet like Kanye43
Chapter 4 E (Engage): Tools to Win 75
Chapter 5 E (Explore): Finding Everybody, and BringingEverybody to You 117
Chapter 6 T (Track): Making Sure You've Hit YourMark 139
Chapter 7 Applying the T.W.E.E.T. Framework 161
Conclusion 191
Top Questions Reference List 193
Resources 195
Acknowledgments 197
About the Author 200
Index 201
