New Strategies for Reputation Management

Gaining Control of Issues, Crises & Corporate Social Responsibility
1. Auflage 2009
ISBN: 978-0-7494-5633-7
Verlag: Kogan Page

Buch, Englisch, 184 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 292 g

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Autoren/Hrsg.

Griffin, Andrew

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Reputation management today; Chapter - 02: The corporation under ?re; Chapter - 03: Regaining the reputation initiative; Chapter - 04: Crisis management - leadership in a tried and tested system; Chapter - 05: Issues management - shaping the agenda; Chapter - 06: Social responsibility - your initiatives on your initiative; Chapter - 07: Turning the corner - the corporation on the couch

Über Autor(innen)

Griffin, Andrew
Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http://www.regesterlarkin.com.

He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.