Hatten Small Business Management

Creating a Sustainable Competitive Advantage
8. Eighth Auflage 2023
ISBN: 978-1-07-184818-0
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 584 Seiten, EPUB

Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business.


Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.


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Autoren/Hrsg.

Hatten, Timothy S.

Inhaltsverzeichnis

PART I: The Challenge

Chapter 1: Small Business: An Overview

Chapter 2: Small Business Management and Entrepreneurship

PART II: Planning in Small Business

Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning

Chapter 4: The Business Plan

PART III: Early Decisions

Chapter 5: Franchising

Chapter 6: Taking Over an Existing Business

Chapter 7: Starting a New Business

PART IV: Financial and Legal Management

Chapter 8: Accounting Records and Financial Statements

Chapter 9: Small Business Finance

Chapter 10: The Legal Environment

PART V: Marketing the Product or Service

Chapter 11: Small Business Marketing: Strategy and Research

Chapter 12: Small Business Marketing: Location

Chapter 13: Small Business Marketing: Price and Promotion

PART VI: Managing Small Business

Chapter 14: Professional Small Business Management

Chapter 15: Human Resource Management

Chapter 16: Operations Management

Glossary

Notes

Index

Über Autor(innen)

Hatten, Timothy S.
Timothy S. Hatten is a professor at Colorado Mesa University in Grand Junction, Colorado, where he has served as the
Chair of Business Administration and created the Study Abroad Program for CMU campus. He received his PhD from the
University of Missouri-Columbia, his MS from Central Missouri State University, and his BA from Western State College
in Gunnison, Colorado. He is a two-time Fulbright Scholar teaching small business and entrepreneurship at Reykjavik
University in Iceland and Copenhagen Business Academy in Denmark. Dr. Hatten has been passionate about small and
family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership
in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with
his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small
businesses together through the Small Business Institute program. He works with small businesses and serves on the
Board of Directors of the Business Incubator Center in Grand Junction, Colorado. He is the author of the bestselling Small
Business Management: Entrepreneurship and Beyond, 6e published by Cengage which has been used in more than 30
countries.