Buch, Englisch, 240 Seiten, Format (B × H): 172 mm x 244 mm, Gewicht: 489 g
Reihe: Mastering Fashion Management
The Fashion Buyer in a Digital Society
Buch, Englisch, 240 Seiten, Format (B × H): 172 mm x 244 mm, Gewicht: 489 g
Reihe: Mastering Fashion Management
ISBN: 978-1-138-61632-5
Verlag: Taylor & Francis Ltd
This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.
This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Zielgruppe
Further/Vocational Education, Postgraduate, Professional, and Undergraduate
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
- Sozialwissenschaften Sport | Tourismus | Freizeit Freizeit & Lifestyle: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
Weitere Infos & Material
1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising