Hisrich International Entrepreneurship

Starting, Developing, and Managing a Global Venture
3. Third Auflage 2015
ISBN: 978-1-4833-9223-3
Verlag: SAGE Publications
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 440 Seiten, EPUB

Combining comprehensive coverage with a wide variety of real-life cases,
International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The
Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.

Autoren/Hrsg.

Hisrich, Robert D.

Inhaltsverzeichnis

Chapter 1: Importance of International Entrepreneurship

Profile: RidingO

Chapter Objectives

Introduction

International Versus Domestic Entrepreneurship

Motivations to Go Global

Traits of an International Entrepreneur

The Importance of Global Business

Summary

Chapter 2: Globalization and the International Environment

Profile: Virgin Australia Airlines

Chapter Objectives

Introduction

Strategic Effects of Going Global

Strategic Issues

Important Considerations

Summary

Chapter 3: Cultures and International Entrepreneurship

Profile: Miyako Hotels & Resorts

Chapter Objectives

Introduction

Nature of Culture

Seven Cultural Determinants

Summary

Chapter 4: The Global Monetary System

Profile: MTN

Chapter Objectives

Introduction

Foreign Exchange

Aspects of the Foreign Exchange Market

Nature of the Foreign Exchange Market

Foreign Exchange Rate Fluctuations

The Global Capital Market

Balance of Payments

Role of the International Monetary Fund and World Bank

Trade Financing

Summary

Chapter 5: Selecting International Business Opportunities

Profile: YPlan

Chapter Objectives

Introduction

Foreign Market Selection Model

Developing Foreign Market Indicators

Primary Versus Secondary Foreign Market Data

Sources of Country Market Data

Competitive Positioning

International Competitive Information

Summary

Chapter 6: Developing the Global Business Plan

Profile: Aentropico

Chapter Objectives

Introduction

Opportunity Assessment Plan

Purpose of a Global Business Plan

Summary

Chapter 7: International Legal Concerns

Profile: Spotify

Chapter Objectives

Introduction

Political Activity

Political Risk

Legal Considerations and Regulations

Intellectual Property and Organizational Form

Patents

Trademarks

Copyright

Trade Secrets

Licensing

Contracts

Business Ethics in a Global Setting

Summary

Chapter 8: Alternative Entry Strategies

Profile: vente-privee

Chapter Objectives

Introduction

Formulating the Global Strategy

Timing of Market Entry

Scale of Entry

Foreign Market Entry Modes

Entrepreneurial Partnering

Summary

Chapter 9: Global Marketing and R&D

Profile: Nando’s

Chapter Objectives

Introduction

Technological Environment

Product Policy and Total Quality

International Research and Development

Developing the Global Marketing Mix

Summary

Chapter 10: Global Human Resource Management

Profile: Haier

Chapter Objectives

Introduction

Motivation Across Cultures

Sources and Types of Human Capital

Selection Criteria

The Global Mindset

Selection Procedures

Virtual Teams

Compensation Policies

The Hiring Process

Summary

Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy

Profile: Globant

Chapter Objectives

Introduction

Global Strategic Planning

Global Organizational Structure

Overall Organizational Structure

Organizational Structure and Degree of Centralization

Controlling the Global Venture

Managing Chaos

Summary

Über Autor(innen)

Hisrich, Robert D.

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Third Edition (SAGE, 2016), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011), Entrepreneurial Finance: A Global Perspective(with Gary Gibbons and Carlos Silva SAGE,2015), and Advanced Introduction to Entrepreneurship (Edward Elgar, 2015). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.