Finding the Value of Intangibles in Business
E-Book, Englisch, 160 Seiten, E-Book
ISBN: 978-1-118-86039-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
This companion workbook to the new edition of the insightful andeloquent How to Measure Anything walks readers throughsample problems and exercises in which they can master and applythe methods discussed in the book.
The book explains practical methods for measuring a variety ofintangibles, including approaches to measuring customersatisfaction, organizational flexibility, technology risk,technology ROI, and other problems in business, government, andnot-for-profits.
* Companion to the revision of the bestselling How to MeasureAnything
* Provides chapter-by-chapter exercises
* Written by industry leader Douglas Hubbard
Written by recognized expert Douglas Hubbard--creator ofApplied Information Economics--How to Measure AnythingWorkbook illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.
Autoren/Hrsg.
Weitere Infos & Material
Preface ix
About the Author xi
Part I Questions 1
Chapter 1 The Challenge of Intangibles 3
Learning Objectives 3
Chapter Overview 3
Questions 4
Chapter 2 An Intuitive Measurement Habit: Eratosthenes,Enrico, and Emily 9
Learning Objectives 9
Chapter Overview 9
Questions 10
Chapter 3 The Illusion of Intangibles: Why ImmeasurablesAren't 15
Learning Objectives 15
Chapter Overview 15
Questions 16
Chapter 4 Clarifying the Measurement Problem 23
Learning Objectives 23
Chapter Overview 23
Questions 24
Chapter 5 Calibrated Estimates: How Much Do You Know Now?31
Learning Objectives 31
Chapter Overview 31
Questions 32
Chapter 6 Quantifying Risk through Modeling 39
Learning Objectives 39
Chapter Overview 39
Questions 40
Chapter 7 Quantifying the Value of Information 47
Learning Objectives 47
Chapter Overview 47
Questions 48
Chapter 8 The Transition: From What to Measure to How toMeasure 55
Learning Objectives 55
Chapter Overview 55
Questions 56
Chapter 9 Sampling Reality: How Observing Some Things TellsUs about All Things 61
Learning Objectives 61
Chapter Overview 61
Questions 62
Chapter 10 Bayes: Adding to What You Know Now 69
Learning Objectives 69
Chapter Overview 69
Questions 70
Chapter 11 Preference and Attitudes: The Softer Side ofMeasurement 77
Learning Objectives 77
Chapter Overview 77
Questions 78
Chapter 12 The Ultimate Measurement Instrument: Human Judges87
Learning Objectives 87
Chapter Overview 87
Questions 88
Chapter 13 New Measurement Instruments for Management93
Learning Objectives 93
Chapter Overview 93
Questions 94
Chapter 14 A Universal Measurement Method: AppliedInformation Economics 99
Learning Objectives 99
Chapter Overview 99
Questions 100
Part II Answers 105
Chapter 1 The Challenge of Intangibles 107
Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico,and Emily 109
Chapter 3 The Illusion of Intangibles: Why ImmeasurablesAren't 111
Chapter 4 Clarifying the Measurement Problem 115
Chapter 5 Calibrated Estimates: How Much Do You Know Now?117
Chapter 6 Quantifying Risk through Modeling 119
Chapter 7 Quantifying the Value of Information 125
Chapter 8 The Transition: From What to Measure to How to Measure129
Chapter 9 Sampling Reality: How Observing Some Things Tells Usabout All Things 131
Chapter 10 Bayes: Adding to What You Know Now 135
Chapter 11 Preference and Attitudes: The Softer Side ofMeasurement 137
Chapter 12 The Ultimate Measurement Instrument: Human Judges139
Chapter 13 New Measurement Instruments for Management 141
Chapter 14 A Universal Measurement Method: Applied InformationEconomics 143
