E-Book, Englisch, Band 3, 106 Seiten, E-Book
Reihe: Frankfurter Schriften zum Marketing für Finanzdienstleistungen
E-Book, Englisch, Band 3, 106 Seiten, E-Book
Reihe: Frankfurter Schriften zum Marketing für Finanzdienstleistungen
ISBN: 978-3-8382-5554-5
Verlag: ibidem
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
This observation also holds true for the legal sector. The majority of international law firms and many national and regional ones have their own websites. However, so far the legal sector has only spent little on marketing and their web presence.
And although this is beginning to change, many law firms are still not taking full advantage of modern innovations in website design, content, and structure, and their websites often prove to be of little use to their clients.
Petra Huettemann gives an overview of possible client benefits that can be derived from websites in general and those customised for law firms in particular. The theories she develops are supported by survey results. Further on, she gives recommendations for website design and its implementation into a law firm’s online strategy.