Jamieson Electing the President, 2004

The Insiders' View
Erscheinungsjahr 2011
ISBN: 978-0-8122-0481-0
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 264 Seiten, Web PDF

In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.

Autoren/Hrsg.

Jamieson, Kathleen Hall

Inhaltsverzeichnis

Preface
Introduction
Campaign Timeline and Charts

1. Campaign Organization and Strategy
2. Advertising
3. Polling: Decisive Moments and Audiences
4. Debate Strategy and Effects
5. The Press/Campaign Relationship
6. Republican Spenders
7. Democratic Spenders

List of Participants
Index

Über Autor(innen)

Kathleen Hall Jamieson is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and the Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author of Everything You Think You Know About Politics. And Why You're Wrong and editor, with Paul Waldman, of Electing the President, 2000, also published by the University of Pennsylvania Press.