Jamieson Electing the President, 2008

The Insiders' View
1. Auflage 2011
ISBN: 978-0-8122-0599-2
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 232 Seiten, Web PDF

This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.

Autoren/Hrsg.

Jamieson, Kathleen Hall

Inhaltsverzeichnis

Introduction
The National Annenberg Election Survey
1. The Vice Presidential Campaign
2. Campaign Management and Field Operations
3. Campaign Organization and Strategy
4. The Role of Polling
5. Advertising
6. The Campaign and the Press
7. Political Party Panel
8. Democratic/Liberal Panel
9. Republican/Conservative Panel

Index

Über Autor(innen)

Kathleen Hall Jamieson is Professor of Communication at the Annenberg School for Communication of the University of Pennsylvania, Director of the Annenberg Public Policy Center, and Program Director of the Annenberg Foundation Trust at Sunnylands. She is the author of Everything You Think You Know About Politics. And Why You're Wrong, coeditor (with Paul Waldman) of Electing the President, 2000, and editor of Electing the President, 2004, also published by the University of Pennsylvania Press.