Jamieson Electing the President, 2012

The Insiders' View
1. Auflage 2013
ISBN: 978-0-8122-0927-3
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, Web PDF

Kathleen Hall Jamieson brings together prominent members of the campaign staffs for Mitt Romney and Barack Obama, debriefing their strategies, poll data, and perceptions of the 2012 election cycle.

Autoren/Hrsg.

Jamieson, Kathleen Hall

Inhaltsverzeichnis

Introduction

2012 Presidential Campaign Timeline

1. Election Overview

2. Campaigns and the Press

3. Looking Back, Looking Forward

4. Debate Strategy and Effects

5. Vice Presidential Selection

6. Advertising

7. Polling

Index

Über Autor(innen)

Kathleen Hall Jamieson is Professor of Communication at the Annenberg School for Communication of the University of Pennsylvania, Director of the Annenberg Public Policy Center, and Program Director of the Annenberg Foundation Trust at Sunnylands. She is the author or coauthor of fifteen books, including Eloquence in an Electronic Age: The Transformation of Political Speechmaking, Presidents Creating the Presidency: Deeds Done in Words with Karlyn Kohrs Campbell, and Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising and The Obama Victory: How Media, Money, and Message Shaped the 2008 Election with Bruce W. Hardy and Kate Kenski.