Using the Case Study of www.Mysahwira.com within the Service Industry
E-Book, Englisch, 19 Seiten
ISBN: 978-3-656-44009-3
Verlag: GRIN Publishing
Format: PDF
Kopierschutz: PC/MAC/eReader/Tablet/DL/kein Kopierschutz
The goal of this report is to investigate how Social Media Strategy can be a useful marketing tool for Small and Medium Enterprises (SMEs). Social Media have revolutionized the online marketing landscape to the extent that many businesses that have recognized and mastered the Social Media as efficient and cos effective marketing tools have become commercial success in a relatively short period of time. Social Media in Relationship Marketing has emerged as a disruptive and substantial alternative to the traditional 4P (Product, Price, People and Places) approach to marketing. The Social Medium is an electronic communications outlet where users create online communities to share information, messages, ideas, music and videos.
The findings of the investigation will be analyzed to validate or void the theoretical basis upon which the Case Study of MySahwira.com, an international consulting firm that focuses its services on the Zimbabwean Community in the UK, is based.
The internet has become an exceptionally potent marketing tool because of its interactive ability to help consumers interact with sellers to learn about their needs, particularly, in today’s competitive environment, sellers must understand consumers’ needs and how to meet their needs (Kotler, P.,2005).