E-Book, Englisch, 17 Seiten
ISBN: 978-3-638-12450-8
Verlag: GRIN Publishing
Format: PDF
Kopierschutz: Kein
This research paper deals with the question of how black people are represented in the music programming of MTV. Although MTV today features more game, quiz and celebrity shows and less music videos than it did in the 1980s, it can still be considered ‘Music Television’ and has 50 different titles in rotation each week.
To find out more about the representation of African-Americans on MTV, the following hypotheses will be tested:
H1: The percentage of black artists on MTV’s playlist has increased significantly over the last decade with a particular strong increase in the middle of the 1990s.
H2: The percentage of other minorities (like Asians, Hispanics, etc.) in contrast has not increased over the last 10 years.
H3: The percentage of black artists on MTV’s playlist is higher in February (Black History Month) than in another random month.
In the first chapters, however, MTV’s history will be briefly examined as well as its role as a strong gatekeeper in the music industry. Additionally, the big controversy that took place in the early years of MTV, when several black artists protested the network’s “impenetrable racial barrier” (Idowu 1999, p. 41) will be talked about.