Guerrilla Marketing on the Internet

The Definitive Guide from the Father of Guerrilla Marketing
Erscheinungsjahr 2008
ISBN: 978-1-59918-194-3
Verlag: ENTREPRENEUR PR

Buch, Englisch, 304 Seiten, Format (B × H): 193 mm x 229 mm, Gewicht: 454 g

Add the Internet to Your Marketing Arsenal-Guerrilla Style!The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies - Case studies of the five greatest online Guerrilla Marketing campaigns - How to create a high-impact website on a budget - Low-cost tactics for maximizing traffic - The 12 biggest internet marketing mistakes and how to avoid them - Creative tactics and cutting-edge tools that inspire customers to take action - Essential information on cutting-edge technology

Autoren/Hrsg.

Levinson, Jay

Levinson, Jay Conrad

Meyerson, Mitch

Scarborough, Mary Eule

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Levinson, Jay Conrad
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert. MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.