Matthews / Barrow / Brooks Starting and Running a Business All-in-One For Dummies

1. Auflage 2011
ISBN: 978-1-119-99600-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 712 Seiten, E-Book

Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Autoren/Hrsg.

Barrow, Colin

Barrow, Paul

Brooks, Gregory

Carter, Ben

Catalano, Frank

Economy, Peter

Epstein, Lita

Hiam, Alexander

Holden, Greg

Levene, Tony

Nelson, Bob

Peterson, Steven D.

Pettinger, Richard

Smith, Bud E.

Smith, Craig

Tiffany, Paul

Tracy, John A.

Barclay, Liz

Matthews, Dan

Inhaltsverzeichnis

Introduction.
Book I: Where to Start?
Chapter 1: Preparing for Business.
Chapter 2: Being Your Own Boss.
Chapter 3: Can You Do the Business?
Chapter 4: Starting Your Business Plan.
Chapter 5: Establishing Your Starting Position.
Chapter 6: Researching Your Customers, Competitors, andIndustry.
Book II: Money in Mind.
Chapter 1: Finding the Money.
Chapter 2: Figuring Out Financials.
Chapter 3: Cash Flows and the Cash Flow Statement.
Chapter 4: Forecasting and Budgeting.
Book III: Getting the Staff.
Chapter 1: Staying on the Right Side of the Law.
Chapter 2: Finding Person Friday - Advertising andInterviewing.
Chapter 3: Employing People Successfully.
Chapter 4: Disciplining and Dismissing Staff.
Chapter 5: Paper Money, Money Paper - Payslips andDeductions.
Chapter 6: Inspiring Employees to Better Performance.
Chapter 7: Coaching and Development.
Chapter 8: Tackling Performance Appraisals.
Book IV: How Not to Cook the Books.
Chapter 1: Working for Yourself Can Be Less Taxing.
Chapter 2: Filling In and Filing Your Self Assessment Form.
Chapter 3: Getting Down to Bookkeeping Basics.
Chapter 4: Controlling Your Books, Your Records, and YourMoney.
Chapter 5: Producing a Profit and Loss Statement.
Chapter 6: Developing a Balance Sheet.
Book V: Bigging Up Your Business.
Chapter 1: Taking a Closer Look at Customers.
Chapter 2: Marketing Your Wares.
Chapter 3: Writing a Marketing Plan.
Chapter 4: Brochures, Press Ads, and Print.
Chapter 5: Signs, Posters, and More.
Chapter 6: Public Relations and Word of Mouth.
Chapter 7: Planning Your Business Web Site.
Chapter 8: Choosing and Equipping Your New E-Business.
Chapter 9: E-Marketing.
Book VI: Getting Bigger.
Chapter 1: Thinking Strategically.
Chapter 2: Managing More Than One Product.
Chapter 3: Improving Performance.
Chapter 4: Franchising for Growth.
Chapter 5: TV and Radio Ads (or Your Own Show!).
Chapter 6: Becoming a Great Manager.
Index.

Über Autor(innen)

Dan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.