McLeish Yours, Mine, and Ours

Creating a Compelling Donor Experience
1. Auflage 2007
ISBN: 978-0-470-18055-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

PRAISE FOR Yours, Mine & Ours: Creating a Compelling DonorExperience
"Using the principles penned in this book, Barry McLeish has helpedour nonprofit grow its customer base 400% with plans to double ityet again approved by our board. The creation of a compelling donorexperience has increased gifts 1,000%."
--Ron Ward
Executive Director
Camp Berea
"Nonprofits face constant pressure from a public scrutinizing ourevery move, demanding more service for less cost. Into this perfectstorm, Barry McLeish has cast a lifeline. He has given us the powerto discern snake oil from salve and to craft custom strategies forour unique organizations. Those who survive the future shakeout andfragmentation of our industry will owe an eternal debt of gratitudeto the likes of Barry McLeish and his tribe."
--Tony Lee
Associate Director of Development
Habitat for Humanity
"Becoming more donor-centric is not a choice--it's a strategicimperative. This timely book from a seasoned and very savvypractitioner sounds an urgently needed wake-up alarm for nonprofitsthat have yet to align their work with the hearts and minds oftheir donors. If you're an executive or board member of anonprofit, after reading this book don't even dream of hitting thesnooze button. In today's environment, it could well be yourorganization's last nap."
--Larry F. Johnston, PhD
President
McConkey, Johnston International
"Keeping up with the sea change in the business of philanthropy hasbecome a full-time job for fundraisers and for managers ofnonprofits. McLeish's book explores the expanded expectations oftwenty-first-century donors and offers a road map to guidedevelopment professionals in building meaningful relationships thatwill insure years of engaged support. This book goes beyondconventional concepts of branding and marketing into the creationof authentic partnerships between donors and organizations."
--Linda G. Steckley
Vice President for Development and Executive Education
The Brookings Institution
"The words of Albert Szent-Gyorgyi, the biochemist, summarizeBarry's latest thoughts: 'Discovery consists of seeing whateverybody has seen and thinking what nobody has thought.' Thereader who captures Barry's insights and personally adapts andapplies them will benefit greatly."
--Larry Fuhrer, Founder/President
Presidential Services Ltd.

Autoren/Hrsg.

McLeish, Barry J.

Inhaltsverzeichnis

Preface viii
Introduction xiii
Acknowledgments xxvii
CHAPTER 1 Redefining Boundaries 1
CHAPTER 2 The Need for a New Mind-Set 25
CHAPTER 3 The Tip of the Iceberg 49
CHAPTER 4 Doing What Matters for Customers, Donors, andVolunteers 75
CHAPTER 5 The Mind of the Nonprofit Strategist 97
CHAPTER 6 Five Critical Issues: First, Know Where You Are Going;Second, Know How You Are Going to Get There 117
CHAPTER 7 Integration and Communication: Issues Three and FourContinued 143
CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry167
Afterword 191
Index 193

Über Autor(innen)

Barry McLeish (Deerfield, WI) is currently serving as the International Vice President to the McConkey/Johnston Group, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey/Johnston, McLeish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organization's $30 million dollar capital campaign. McLeish is a frequent and popular seminar leader, having spoken at numerous conventions in the US and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books: The Personal Support Raising Handbook (Intervarsity Press), The Donor Bond (Taft Publishers), and Successful Marketing Strategies for Nonprofit Organizations (Wiley).