Buch, Englisch, 330 Seiten, Format (B × H): 216 mm x 279 mm, Gewicht: 1315 g
Buch, Englisch, 330 Seiten, Format (B × H): 216 mm x 279 mm, Gewicht: 1315 g
ISBN: 978-1-138-90321-0
Verlag: CRC Press
The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.
The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.
The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
- Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik Fernsehtechnik
Weitere Infos & Material
1. Opting in to Today’s Media 2. From Marconi to Mobile Listening 3. Television: Big Box to Flat Screen 4. Television Programming 5. The Internet 6. Up Close and Personal: Choosing Your Entertainment and Information Experience 7. Advertising 8. Tapping Into the Audience 9. Social Media: Private Conversations in Public Places 10. The Business of Entertainment and Media Ownership 11. Media Operations: Producing and Distributing Content 12. Film in a New Media World 13. Media Effects