Marketing in Multicultural Environments
E-Book, Englisch, 160 Seiten
ISBN: 978-1-60649-705-0
Verlag: Business Expert Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making.
This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.