Trends, Tactics, Techniques
E-Book, Englisch, 353 Seiten, eBook
ISBN: 978-0-230-59088-5
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations