Buch, Englisch, 149 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 338 g
Reihe: Palgrave Studies in Marketing, Organizations and Society
Problems, Processes and Prospects
Buch, Englisch, 149 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 338 g
Reihe: Palgrave Studies in Marketing, Organizations and Society
ISBN: 978-3-031-36588-1
Verlag: Springer Nature Switzerland
The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects.- 2. Learning to Navigate a Changing Marketing Landscape.- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital?.- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence.- 5. Rethinking nation branding in the post-pandemic, post-truth era.- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing.- 7. Delivering Value Through Sustainable Marketing.- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.