Schaumann, P: Guide to Successful Destination Management

1. Auflage 2004
ISBN: 978-0-471-22625-3
Verlag: Wiley John + Sons

Buch, Englisch, 288 Seiten, Format (B × H): 198 mm x 240 mm, Gewicht: 686 g

Reihe: The Wiley Event Management Series

* The first complete book on the subject of destination management.
* Authored by the leading association of destination managers.
* Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.

Autoren/Hrsg.

Schaumann, Pat

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

Foreword.

Preface.

Chapter 1. Understanding Destination Management.

Chapter 2. Program Planning.

Chapter 3. Transportation Services.

Chapter 4. Tours.

Chapter 5. Child Care/Children's Programs.

Chapter 6. E-business and Registration.

Chapter 7. Special Events.

Chapter 8. Food and Beverage.

Chapter 9. Additional Services.

Chapter 10. Pricing Strategies.

Chapter 11. Technology.

Chapter 12. Risk Management.

Chapter 13. Ethics.

Appendix 1: Sample Letter of Intent.

Appendix 2: Sample Contract for Services.

Appendix 3: Sample Schedules of Services.

Appendix 4: What to Look for when Chartering a Bus.

Appendix 5: Bus Safety.

Appendix 6: Excerpts from The Americans with Disabilities Act of 1990.

Appendix 7: ADA Basics At-a-Glance.

Appendix 8: Planning a Pre-or Post-Convention Tour.

Appendix 9: Case Study: KiddieCorp, Inc.

Appendix 10: Meeting Contract Process Outline.

Appendix 11: Ethics Quiz.

Index.

Über Autor(innen)

PAT SCHAUMANN, CMP, CSEP, DMCP, is President of MAC Meetings and Events, LLC, a destination management company with offices throughout the United States and Canada, and is President of Current Temp, LLC, a professional meeting and event temporary staffing solutions company that services customers worldwide. She is also President-elect, 2005--2006, of ADME.