E-Book, Englisch, 205 Seiten, eBook
Reihe: Palgrave Studies in Marketing, Organizations and Society
A Multimethodological Approach
E-Book, Englisch, 205 Seiten, eBook
Reihe: Palgrave Studies in Marketing, Organizations and Society
ISBN: 978-3-031-09861-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction to Marketing Effectiveness and the SMEs.- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs.- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs.- 4. A Qualitative Inquiry into Marketing Effectiveness of the SMEs.- 5. The Key Drivers of Marketing Efficiency of the SME and the Digital Link to SME Performance.- 6. The Case of Marketing Effectiveness in a Successful SME: Point Global Marketing Limited.- 7. Synopsis and lessons learnt on marketing effectiveness and accountability of the SMEs.- 8. Conclusion.