An essential guide for human-centric and holistic businesses
E-Book, Englisch, 264 Seiten
ISBN: 978-3-9819249-0-9
Verlag: Books on Demand
Format: EPUB
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Discontinuity, uncertainty, complexity, and ambiguity are driving forces of our world. Entire markets, industries, departments, and specialist areas interact and correlate with each other - unplanned and open-ended.
In our world, orientation and a common driver is key to navigate, to distinguish relevant information from irrelevant, to take decisions and lead companies to create a positive future.
Together with 32 outstanding personalities, from thought leaders, executives, founders, designers, and scientists, Monika looks at the 30 most relevant topics für purpose entrepreneurship.
Bonus:
Many examples, trend outlooks, and conceptional images inspire new thoughts and ideas - and reassure existing developments.
Furthermore, takeaways for every topic offer a hands-on guide to act right away. With the Business Purpose Design model, organizations of any size can design, build, and grow their business towards becoming impact-driven.
It provides a toolkit, and over 90 practical tips to design or and implement purpose within an organization right away.
It allows for many perspectives. Co-created by over 32 practitioners from 30 disciplines.
Illustrated with a critical eye by one of Europe's most sophisticated graphic-recording duo.
Specially designed for executives, consultants, entrepreneurs, coaches, managers, designers and leaders of all types of organizations.
www.business-purpose.com
Autoren/Hrsg.
Weitere Infos & Material
Business Purpose Design Model
In order to find, embrace, expand- and strengthen the businesses’ purpose, the business purpose design model consists of five consecutive steps. 1 Train holistic thinking Take a holistic view of your current and future business and its environment through reading and understanding the 30 topics of the business purpose design model. 2 Business purpose design self-test After learning about the topics, apply them to your company by conducting a self-assessment test. With this test, you can compare departments, projects or teams on their awareness and future readiness regarding those most focal topics. Once the business purpose design model is applied, it shows clearly the areas where the company needs to focus on. 3 Identify yet undiscovered potential and vulnerabilities Learn about the connections, dependencies and correlations of the different topics for your individual team, project or department. They can be then visualized and used for spotting innovation capabilities, potential weaknesses, or yet undiscovered strength. Furthermore, this knowledge supports the leadership in mentoring the teams and growing their potential. 4 Define and formulate your business purpose Based on your learnings, immersing in the company culture and its vision, as well as reinforcing the relationship to the team, you can start formulating the business purpose statement. This differs from your mission and vision statements. The vision covers your values, the mission – the value. But the purpose goes beyond it, being the shared principle that drives the organization. 5 From purpose to sustainable impact Once your business purpose is designed, the next step is to implement the purpose into your company’s DNA and with it create an impact for its stakeholders. Be it the individual, the employees, suppliers and vendors as well as the society and our planet as whole. With the help of an impact balance score card, the impact level can be measured, controlled and compared. Step 1 Train holistic thinking The business purpose design model focuses on six areas, which are Culture, Organization, Design, Commerce, Technology and Planet. Those are diagramed by the different colored circles. Within every area, five of the most time critical and relevant topics for impactful businesses are identified. These topics are universally valid for any type of company or project and are set for a period of six to twelve months. Then they need to get re-evaluated. The human being is always at the center, at the core of the model. Why those six areas? Because they, as a whole, enable the most holistic view of human-centric entrepreneurship we need for our future-ready businesses and endeavors of all kind. When setting up a company, there is a vision, a mission, and hopefully a purpose. And with it, a team that breathes the culture. Developing the culture further is only possible once the individual is present, and knows who he/she is, and where to belong. The organization keeps it all together, building the necessary structure to work in. Depending on its design, the way it is acting and creating products and services is crucial for its development. Making use and being aware of the latest technology is vital to be successful. Once the products/services and the pipeline to sell them is ready, the way how they are communicated and offered is in the spotlight, making sure not only the company but the system as a whole benefit. That means not only workers but also society and environment, our planet. When developing the Business Purpose Design Model, my experience and research reached out to a multitude of other models. Ranging from Corporate Due-Diligence, Business Model Generation, Sustainability Certifications, Lean Start-Up Methodology, Agile Strategies, Integral Theory, and Systemic Coaching. I visited global conferences, exchanged thoughts with organizational experts, build companies the most holistic and present I could and out from that experience, sat down to sketch the first draft. With the goal to develop a model, that supports companies and projects to consciously and pro-actively do good while being profitable and staying authentic. I wanted to create a guideline, on how to develop a scalable form of purpose. The six focus areas The focus areas of the Business Purpose Design Model are diagramed by the different colored circles. Within every area, five of the most time critical and relevant topics for impactful businesses are identified. These topics are universally valid for any type of company or project and are set for a period of six to twelve months. Then they need to get reevaluated. The human being is always at the center, at the core of the model. The six focus areas' ideal state In an ideal state, all circles are overlapping, demonstrating the hyper-connectivity and unification of the six areas, displayed in one circle. Step 2 Business Purpose Design Self-Test After learning about the topics, apply them to your company by conducting a self-assessment test. With this test, you can compare departments, projects or teams on their awareness and future readiness regarding those most focal topics. Once the business purpose design model is applied, it shows clearly the areas, where your company needs to focus on. This is a sample result of the test. It shows that the company needs to pay most attention to the field of Technology and here especially to Data, Ai and Security related topics, as well as the to the field of Design, as there seem to be weak spots in Design Strategy and Critical Thinking. The remaining areas seem well implemented and but are still ready to be improved punctually. It is valuable to take the test on a team or department level and compare the individual results. Once you conducted the analysis, we develop a clear and workable action plan on which initiatives to take. Step 3 Identify yet undiscovered potential and vulnerabilities By understanding the links between your company’s most relevant topics, you can visualize the connections and dependencies within the areas. This highlights valuable insights leading to a broader understanding of the business, its prospects, its environment and weak spots. What you see here is one visual example, the applied model looks different for every company. 1 Cu Cultural Transformation ? S. ? 2 O Organizational Culture ? S. ? 3 D Design Strategy ? S. ? 4 T Security, Data Privacy and Data Ethics ? S. ? 5 Co E-Commerce ? S. ? 6 P Energy and Raw-Materials ? S. ? 7 P/Cu Critical Thinking ? S. ? 8 Co/O Leadership and Talent ? S. ? 9 O/D Organizational Structure ? S. ? 10 D/T Business Model Innovation ? S. ? 11 T/Co Payment Systems ? S. ? 12 Co/P Token Economy ? S. ? 13 Co/P/Cu Consumption and Growth Economy ? S. ? 14 P/Cu/O Well–Being and Inequality ? S. ? 15 Cu/O/D Innovation ? S. ? 16 O/D/T Innovation-Space ? S. ? 17 D/T/Co Human Centered Design ? S. ? 18 T/C/P Decentralization ? S....
