The Growth Agenda / Jones / McCormick Growth Champions

The Battle for Sustained Innovation Leadership
2. Auflage 2012
ISBN: 978-1-119-96121-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 344 Seiten, E-Book

Unique insights and fresh perspectives on business growth andinnovation
Growth is a priority for most businesses, but one that's elusiveand difficult to achieve. But some companies do it well, deliveringsustainable growth year after year. What makes those companies sospecial? And what can you and your business learn from them?
Growth Champions looks at 20 leading global organizationsand identifies the key elements that drive their success. Thesegrowth champions include such companies as PepsiCo, Apple, RollsRoyce, Google, Audi, and P&G. While many share some commontraits, they all take different paths to growth using differentformulas to achieve it. Here, you'll learn how they formulate andexecute strategies, motivate and engage people, build a growthculture, and develop and use distinctive competencies to stay aheadof the pack.

Autoren/Hrsg.

Jones, Tim

McCormick, Dave

Dewing, Caroline

Inhaltsverzeichnis

About The Growth Agenda iv
About the Contributors v
Introduction 1
Part I - The Growth Agenda: The Changing Dynamics ofInnovation 13
1 - Why Growth? The Economist's Perspective 16
2 - Alternative Strategic Approaches to Growth 24
3 - Drivers of Change 37
4 - New Approaches to Growth 49
Part II - The Growth Champions 57
5 - Nestlé and PepsiCo - Changing food anddrink for the better 61
6 - Audi and Samsung Electronics - Design as thegrowth driver 81
7 - Reckitt Benckiser and Procter & Gamble -Making the most of insight 101
8 - Starwood Hotels and Inditex - Delivering aunique customer experience 121
9 - Amazon and Google - Expertly using data to getever closer
to customers 143
10 - Narayana Hrudayalaya and Novo Nordisk -Reinventing healthcare 163
11 - Rolls-Royce and ARM - Technology partnershipsfor growth 183
12 - BASF and Shell - Growth in aresource-constrained world 201
13 - Tata and Bharti - Leapfrogging from India221
14 - LEGO and Apple - Bringing magic to the everyday241
Part III - The Growth Challenge: Lessons for the Future265
15 - Key Characteristics 267
16 - Further Common Traits 281
17 - Future Challenges 287
18 - The Growth Agenda - The Essential Implications298
Resources and References 302
Appendix - Key Data for the Growth Champions313
Contributor Credits 332
Index 333

Über Autor(innen)

Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia.

Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.