Buch, Englisch, 0 Seiten, Format (B × H): 253 mm x 202 mm, Gewicht: 668 g
Buch, Englisch, 0 Seiten, Format (B × H): 253 mm x 202 mm, Gewicht: 668 g
ISBN: 978-1-259-01090-3
Verlag: McGraw-Hill Education
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Section One: Introduction to StrategyChapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing StrategiesChapter 2: Corporate Strategy Decisions and Their Marketing ImplicationsChapter 3: Business Strategies and Their Marketing ImplicationsSection Two: Opportunity AnalysisChapter 4: Understanding Market OpportunitiesChapter 5: Measuring Market Opportunities: Forecasting and Market KnowledgeChapter 6: Targeting Attractive Market SegmentsChapter 7: Differentiation and Brand PositioningSection Three: Formulating Marketing StrategiesChapter 8: Marketing Strategies for New Market EntriesChapter 9: Strategies for Growth MarketsChapter 10: Strategies for Mature and Declining MarketsChapter 11: Marketing Strategies for the New EconomySection Four: Implementation and ControlChapter 12: Organizing and Planning for Effective ImplementationChapter 13: Measuring and Delivering Marketing Performance