Cooper | Essentials of Tourism | E-Book | sack.de
E-Book

E-Book, Englisch, 472 Seiten, EPUB3

Cooper Essentials of Tourism


E-Book, Englisch, 472 Seiten, EPUB3

ISBN: 978-1-5297-3818-6
Verlag: SAGE Publications
Format: EPUB
 Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.


From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.


The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context.  This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.


Key features of the new edition:

'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
Three current case studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
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Autoren/Hrsg.

Cooper, Chris

Weitere Infos & Material

PART 1 TOURISM ESSENTIALS: AN INTRODUCTION

Chapter 1 Tourism Essentials

PART 2 DESTINATION ESSENTIALS

Chapter 2 The Destination

Chapter 3 The Economic Consequences of Tourism

Chapter 4 The Environmental Consequences of Tourism

Chapter 5 The Social and Cultural Consequences of Tourism

Chapter 6 Sustainable Tourism

PART 3 TOURISM SECTOR ESSENTIALS

Chapter 7 Visitor Attractions and Events

Chapter 8 Hospitality

Chapter 9 Intermediaries

Chapter 10 Transport

Chapter 11 Government and Tourism

PART 4 TOURISM DEMAND AND MARKETING ESSENTIALS

Chapter 12 Demand

Chapter 13 Tourism Marketing

PART 5 TOURISM FUTURES: THE ESSENTIALS

Chapter 14 Tourism Futures

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