Hubbard How to Measure Anything

Finding the Value of Intangibles in Business
3. Auflage 2014
ISBN: 978-1-118-83649-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

Now updated with new measurement methods and new examples,How to Measure Anything shows managers how to informthemselves in order to make less risky, more profitable businessdecisions
This insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI.
* Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfaction
* Simplifies overall content while still making the moretechnical applications available to those readers who want to digdeeper
* Continues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methods
* Shows the common reasoning for calling something immeasurable,and sets out to correct those ideas
* Offers practical methods for measuring a variety of"intangibles"
* Provides an online database (www.howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheets
Written by recognized expert Douglas Hubbard--creator ofApplied Information Economics--How to Measure Anything,Third Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.

Autoren/Hrsg.

Hubbard, Douglas W.

Über Autor(innen)

DOUGLAS W. HUBBARD is the inventor of Applied InformationEconomics (AIE), a measurement methodology that has earned himcritical praise from The Gartner Group, Giga Information Group, andForrester Research. He is an internationally recognized expert inthe field of decision analysis and challenging measurements and isa popular speaker at numerous conferences. He has written articlesfor Information Week, CIO Enterprise, and DBMSMagazine. He is the author of The Failure of RiskManagement: Why It's Broken and How to Fix It andPulse: The New Science of Harnessing Internet Buzz to TrackThreats and Opportunities.