E-Book, Englisch, 240 Seiten
ISBN: 978-1-4221-7196-7
Verlag: Harvard Business Review Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Autoren/Hrsg.
Weitere Infos & Material
Stop Trying to Delight Your Customers
Companies and the Customers Who Hate Them
The One Number You Need to Grow
Putting the Service-Profit Chain to Work
The Mismanagement of Customer Loyalty
CRM Done Right
Diamonds in the Data Mine
Want to Perfect Your Company's Service? Use Behavorial Science
Best Face Forward