Medienkombination, Englisch, 632 Seiten, Format (B × H): 186 mm x 232 mm, Gewicht: 1130 g
Medienkombination, Englisch, 632 Seiten, Format (B × H): 186 mm x 232 mm, Gewicht: 1130 g
ISBN: 978-0-85702-789-4
Verlag: SAGE Publications Ltd
Fully up-to-date, this new edition includes: • New boxed case studies on key research publications, familiarizing students with the critical research texts in the field • A new streamlined structure for better navigation • More definitions, examples, and illustrations throughout to bring abstract concepts to life • Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART ONE: PRELIMINARIES
Introduction to the Book
The Rise of Mass Media
PART TWO: THEORIES
Concepts and Models for Mass Communication
Theory of Media and Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media and Society
PART THREE: STRUCTURES
Media Structure and Performance: Principles and Accountability
Media Economics and Governance
Global Mass Communication
PART FOUR: ORGANIZATIONS
The Media Organization: Pressures and Demands
The Production of Media Culture
PART FIVE: CONTENT
Media Content: Issues, Concepts and Methods of Analysis
Media Genres and Texts
PART SIX: AUDIENCES
Audience Theory and Research Traditions
Audience Formation and Experience
PART SEVEN: EFFECTS
Processes and Models of Media Effects
Social-Cultural Effects
News, Public Opinion and Political Communication
EPILOGUE
The Future of Mass Communication