Buch, Englisch, 208 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
Reihe: PR In Practice
A Guide to Planning, Research and Measurement
Buch, Englisch, 208 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
Reihe: PR In Practice
ISBN: 978-0-7494-6889-7
Verlag: Kogan Page
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 01: Principles of public relations theory and practice; Chapter - 02: Evaluation and communication psychology; Chapter - 03: The history and culture of PR measurement and evaluation; Chapter - 04: Gathering and interpreting information; Chapter - 05: Evaluation structures and processes; Chapter - 06: Developing a media evaluation system; Chapter - 07: Evaluation in practice - case studies; Chapter - 08: Objectives and objective setting; Chapter - 09: Relationship management and crisis communication measurement; Chapter - 10: Evaluating social media; Chapter - 11: Linking PR activity to business