How to overcome the power of incumbency in election campaigns

1. Auflage 2010
ISBN: 978-3-8329-5853-4
Verlag: Nomos

Buch, Englisch, Band 3, 296 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 450 g

Reihe: Kommunikation in Politik und Wirtschaft

How can challenger candidates win elections against incumbents? The present book answers this question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign each from the USA (Bill Clinton, John Kerry), Germany (Gerhard Schröder, Rudolf Scharping), Brazil (Luiz Inácio Lula da Silva 2002 and 1998) and the Philippines (Joseph Estrada, Fernando Poe Jr.). Despite the fact that the candidates operate in different political systems, the successful ones do indeed share a number of strategies regarding the campaign message, positioning, timing, preparation and campaign management. The book is based on thorough literature research and in-depth interviews with key political consultants from the four studied countries.

Autoren/Hrsg.

Perron, Louis

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politikberatung