Buch, Englisch, 370 Seiten, Format (B × H): 159 mm x 238 mm, Gewicht: 622 g
Buch, Englisch, 370 Seiten, Format (B × H): 159 mm x 238 mm, Gewicht: 622 g
ISBN: 978-1-59385-595-6
Verlag: Guilford Press
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part 1. An Introduction to Research in Public Relations. 1. Understanding Research: An Introduction with Public Relations Implications. 2. Management of Research in Public Relations. 3. Measuring Outcomes. 4. Descriptive Statistical Reasoning and Computer Analysis. 5. Ethical Concerns in Public Relations Research. Part 2. Research Methodology. 6. Qualitative Research Methodology: Content Analysis. 7. Qualitative Research Methodology: Historical and Secondary Methods. 8. Qualitative Research Methodology: Case Studies. 9. Qualitative Research Methodology: Methods of Observing People. 10. Quantitative Research Methodology: Sampling Messages and People. 11. Quantitative Research Methodology: Survey and Poll Methods. 12. Quantitative Research Methodology: Experimental Method. 13. Quantitative Statistics: Advanced Inferential Statistical Reasoning and Computer Analysis. Part 3. Obtaining and Reporting Public Relations Research. 14. Writing and Evaluating the Request for Research Proposal. 15. Writing and Presenting the Final Research Report. Appendix: Dictionary of Public Relations Measurement and Research.